By Hannah Selders
Written by “Best in Show” winner Hannah Selders from the 2018 Student Creativity Showcase
Being a part of SPARK! has been such an amazing experience. It has allowed me to spread my creative wings in so many directions. I have been able to network with designers and business owners, create new jewelry, and even participate as a panelist in the 4th annual SPARK! Creativity Confab. I have been shown and exposed to so much through my relationship with the SPARK! family.
After entering and winning first place in the SPARK! & Neiman Marcus Student Creativity Showcase, I was given the opportunity to go to Neiman Marcus and spend the day shadowing two amazing Intimate Apparel Designers; Jennifer Ogden and Michelle Gill, along with the Director of Charitable Giving & Corporate Public Relations, Kevin Hurst. Throughout the day I was able to meet private label designers, website managers, and Neiman Marcus clothing and accessory designers.
The first meeting I attended was for Robin Wright’s pajama line “Pour Les Femmes”. During the meeting I learned that this clothing line was created for the women in Congo who have unimaginable struggles, and by creating pajamas as a symbol of comfort the money from buyers goes to help the women in Congo. After that meeting, I sat in on a smaller session with Michelle and her co-worker Lisa. In this session they walked me through the 2020 Cashmere Collection and gave me the chance to learn how to apply colors and materials with math and weather to get the perfect clothing for each season. I also learned how to make a vision board using social media and other materials that are always around me. My last meeting was with Ella, one of the managers of the Neiman Marcus website. She walked me through the process of controlling and maintaining what every customer sees. From marking down prices to removing items that don’t catch the buyers’ eye, to choosing the perfect picture to send out in a catalog email.
After spending the day with all these wonderful people I was able to join Kevin, Michelle, and Jennifer in conversation over lunch. During this time we talked about school, got to know more about one another, and also discussed how we could apply all of our creative ideas to our personal lives. Neiman Marcus made me feel very welcome and because of my visit I can truly say that my interest in studying Fashion Marketing is confirmed, and I will bring everything that I have learned from my time with SPARK! and Neiman Marcus with me on my journey.
Thank you all so much, and I will never forget this experience.