Kevin Hurst Of Neiman Marcus Talks Student Creativity Showcase


SPARK! has partnered with Neiman Marcus and Fossil to host the Student Creativity Showcase for kids in second grade through high school. We spoke with Kevin Hurst, Director of Charitable Giving and Volunteerism at Neiman Marcus, about the importance of creativity and the benefits of participating in the Showcase.

Why is it important for kids to have ways to express their creativity?
Research shows that students who identify as creative tend to graduate at higher rates, score higher on the SAT, become more engaged civic leaders and are more creative problem solvers.  In this day and age, we all face obstacles.  Having the skill set to creatively resolve issues will provide a tremendous advantage for them as they navigate through school and their careers.

How will children benefit from participating in the Student Creativity Showcase?
This is a new and exciting opportunity for students to showcase their interests and creativity with their peers across DFW.  They are being asked to express their interpretation of creativity in a truly artistic fashion.  Normally, “the arts” are limited to one or two genres.  The Showcase has four main categories for them to submit and compete in by age group.  What I like about this is that there is room for collaboration.  One student, for example, may sing a song, another may dance, and a third may combine the singing and dancing to create a music video – imagine how cool that could be!  Of course each category and age group winner will receive an award and bragging rights.  The “Best of Show” winner has the opportunity to have an experience with a professional in their field of interest. Talk about a truly unique hands-on learning experience.  I only wish I had this opportunity at that age.

Why is creativity important at Neiman Marcus?
Among some of the Neiman Marcus core organizational values are to “be memorable”, “be bold” and “be the best.” Without creativity you are limited to the possibilities of providing the ultimate customer experience.

What do you look forward to most about the Student Creativity Showcase?
For me personally, I enjoy the visual and performing arts, so I am anxious to see those submissions.  You never know, the Showcase may discover the next creative genius and superstar. What is great about the timing of the contest is that it concludes during World Creativity and Innovation Week which includes the Creativity Confab at SPARK!  The Confab itself always has an interesting group of panelist and I always learn something new.

Besides being a sponsor, how else is Neiman Marcus involved in the Student Creativity Showcase?
Neiman Marcus has so many talented associates, so we will have key people playing a role in the judging of the submissions.

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