The SPARK! Internship Experience
Most people who have been to SPARK! can attest to the fact that while it is a tough place to find, it is a great place to be! Which is exactly how I felt my first week on the job as the Marketing & Events intern at SPARK! for the fall of 2017. When I walked through the butterfly doors for the first time I was totally blown away. The SPARK! environment changed my entire perspective on what it means to be creative!
Over the course of the semester I spent the majority of my days at SPARK! working on a list of assignments and tasks given to me by my awesome supervisor, and the Marketing & Event Manager, Darlene Schneider. These lists always included the up-keep and updating of our social media accounts, specifically focused on Instagram. Our goal was to get to 1,200 followers by the end of the year… although, we have come a long way, we are just about 100 away from our goal- but confident we will reach it by January 1! (Help us reach that goal and find us on Instagram @spark_dallas)
Another substantial part of my internship was spent learning and creating on Adobe InDesign software. Keep in mind, that when I began this journey I had barely even heard of what InDesign was, so it is safe to say I was a beginner. However, now as my internship is coming to a close I can confidently say that I feel proficient in InDesign and even get excited when I get to make a new creation! I used InDesign mainly to make various marketing materials such as fliers, Facebook cover photos, banners for the SPARK! website, and signs that are used to advertise upcoming events or announcements. Additionally, I recently used InDesign to show off my new skills to my parents by designing our family Christmas card… it was a huge hit.
I think my favorite part of my job as an intern was getting to help with the launch of the SPARK! Street Team! Although, it is still being developed and expanded it was honestly the most fun I have ever had at work while still working. The Street Team consists of two people who go out on the SPARK! Segways and ride all around downtown passing out fliers and free family passes with hopes to expand reach and create awareness about SPARK! in the community. They get a lot of attention, are easy to use and so much fun! (Want to join the Street Team?! Email firstname.lastname@example.org and tell them Haley sent ya!)
Lastly, I think it is important to mention the two big events that I helped with during my time at SPARK! both of which were successful and a great learning experience for me. Whimsy was the first event, it was private with more than 400 people invited to take part in a magical experience from stilt walkers, hidden Alice-in-Wonderland inspired tea parties to story tellers and live painters. During the set-up and actual event my main role as the Marketing & Event Intern was to manage and coordinate the volunteers. It was a big job, but was also great because not only was I hands-on with the activities and the physical set up of the event but I also got to be hands-on with the people. I met and spent time with a lot of the part-time staff and regular volunteers, who are amazing and an integral part of the SPARK! community. I learned so much from them and appreciated all of their help and encouragement throughout that event! (Want to be a volunteer and help with events like this one? Sign up here: http://sparkdallas.org/volunteer/)
Another awesome event during my internship was Passport to SPARK! The annual silent auction is the nonprofits biggest fundraiser. I learned a lot through this event in a different way than I learned through Whimsy. Passport to SPARK! was an in-house event and therefore, I got to have my hands on some of the marketing and promotional materials as well as helped recruit items for the silent auction- which is not as easy as it sounds! Events like that are always fun and exciting to attend but seeing the other side of it was an eye-opening and enriching experience.
I feel as if I can confidently say that I have gotten great exposure to the process and hard work that goes into event planning, preparation and execution of both big and small events. Whether it was for a silent auction or just a guest artist pop-up on the weekend, I have gotten a thorough experience and exposure of the trials… and tribulations… of events! Events are also easier when you are passionate about the people and cause you work for, which radiates from everyone at SPARK! no matter if you are a part-time weekend staff member or full-time manager. (Find out more about open positions at SPARK! here: http://sparkdallas.org/join-our-team/)
The SPARK! family has been an amazing team to work with and learn from over the past four months. I’ve made friendships and memories that will stay with me forever. I’ve had the opportunity to see how important the SPARK! mission of igniting the spark of creativity inherent in all children is and how it really can make an impact on children. The smile on a child’s face when they are at SPARK! is priceless…you will have to come in and see it for yourself!
Signing off for now!
– Haley Berling